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CFO Bookshelf
The CFO Bookshelf weekly podcast is geared toward global financial leaders who are serious about lifelong learning and reading widely.
The show's 200-plus podcast catalog features well-known authors who are experts in finance, pricing, marketing, sales, operations, organizational health, and leadership.
Episodes are released weekly, and the host responds to every message he gets about the shows on LinkedIn.
CFO Bookshelf
The E-Strategy Framework
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Brad Chase was the marketing mastermind behind one of the most successful software launches ever - Windows 95. He replicated this success while serving at Microsoft on several other high-profile projects.
Brad is the author of Strategy First: How Businesses Win Big. In this episode, we discuss the big ideas in his book including the E-Strategy and simple formula that's simple, impactful, and memorable.
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