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CFO Bookshelf

The CFO Bookshelf weekly podcast is geared toward global financial leaders who are serious about lifelong learning and reading widely.

The show's 200-plus podcast catalog features well-known authors who are experts in finance, pricing, marketing, sales, operations, organizational health, and leadership.

Episodes are released weekly, and the host responds to every message he gets about the shows on LinkedIn.

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CFO Bookshelf

The Three Best Marketing Questions I've Ever Heard

December 05, 2020 • Mark Gandy and Bruce Reed • Season 1 • Episode 30

0:00 | 47:22

I first learned about Doug Hall's insights on marketing and innovation when I read Jump Start Your Business Brain. His newest book is Driving Eureka. Doug is a pioneer in the field of innovation engineering and the founder of Eureka Ranch. He's our guest on this week's edition of CFO Bookshelf.