Richard Rumelt is a legendary strategy pioneer and author of The Crux and Good Strategy Bad Strategy. In this episode, Rumelt dismantles traditional "strategic planning," arguing it is often merely a financial budget masquerading as actual business strategy. 

He emphasizes that true strategy is problem-solving rooted in rigorous diagnosis. Discover how to identify the crux while breaking through unconscious constraints to achieve coherent, highly impactful, and addressable strategic organizational action.