The Crux of Good Strategy with Richard Rumelt Artwork

CFO Bookshelf

The CFO Bookshelf weekly podcast is geared toward global financial leaders who are serious about lifelong learning and reading widely.

The show's 200-plus podcast catalog features well-known authors who are experts in finance, pricing, marketing, sales, operations, organizational health, and leadership.

Episodes are released weekly, and the host responds to every message he gets about the shows on LinkedIn.

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CFO Bookshelf

The Crux of Good Strategy with Richard Rumelt

August 01, 2026 • CFO Bookshelf • Season 1 • Episode 266

0:00 | 1:07:04

Richard Rumelt needs no introduction if you are a student or practitioner of strategy design and formulation.

Richard is the author of Good Strategy Bad Strategy (2011) and The Crux (2022). In this episode we hit on key themes from both books, including the crux of problems and how that thinking was applied with the Plan Dog story; creating a panel of strategy experts; and the allure but limitations of so-called strategy tools.

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