CFO Bookshelf
The CFO Bookshelf weekly podcast is geared toward global financial leaders who are serious about lifelong learning and reading widely.
The show's 200-plus podcast catalog features well-known authors who are experts in finance, pricing, marketing, sales, operations, organizational health, and leadership.
Episodes are released weekly, and the host responds to every message he gets about the shows on LinkedIn.
CFO Bookshelf
Sales Punks With Kyle Hegarty
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Kyle Hegarty is a gifted, story-centric writer, as evidenced by his first book, The Accidental Business Nomad. Kyle's newest book describes the sales recession B2B sales teams are facing and offers remedies to overcome sales ineffectiveness rooted in an outdated playbook.
The book is Sales Punks, and in this easy-to-follow narrative, Kyle explains the difference between the seller's journey and the buyer's journey and why that mindset shift is required. We also learn why most reps don't hit sales quotas, why that trend continues to drop, and why training is being scrapped throughout sales organizations.
You do not need to work in sales to enjoy this conversation or the book. At the end, Mark treats us to his seven favorite sales-centric books of all time.
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