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CFO Bookshelf
The CFO Bookshelf weekly podcast is geared toward global financial leaders who are serious about lifelong learning and reading widely.
The show's 200-plus podcast catalog features well-known authors who are experts in finance, pricing, marketing, sales, operations, organizational health, and leadership.
Episodes are released weekly, and the host responds to every message he gets about the shows on LinkedIn.
CFO Bookshelf
You Are an IP Company
Why has Taylor Swift trademarked her and her cats' names? And how does she protect the approximately three hundred trademarks she owns?
As Kary Oberbrunner tells us, we're just like Taylor in that we're all IP companies. In this engaging conversation about IP, we learn about Instant IPᴵᴾ, the role blockchain plays in IP, the reason good fences make good neighbors, and why you should consider an IP holding company.
The book title we're discussing is Kary's, You Are an IP Company, which was kickstarted by one of the triggering events he addresses in his TEDx presentation.
