CFO Bookshelf

The CFO Bookshelf weekly podcast is geared toward global financial leaders who are serious about lifelong learning and reading widely.

The show's 200-plus podcast catalog features well-known authors who are experts in finance, pricing, marketing, sales, operations, organizational health, and leadership.

Episodes are released weekly, and the host responds to every message he gets about the shows on LinkedIn.

All Episodes

CFO Bookshelf

The Building of a $100 Million Brand

April 07, 2023 • Mark Gandy • Season 1 • Episode 159

0:00 | 49:21

I enjoy reading books by transparent business founders who are not afraid to let their guard down in the stories they share.

Titles quickly coming to mind are Boss Life by Paul Downs, Anything You Want by Derek Sivers, and Wild Company by the founders of Banana Republic.

High on my list in this genre is What it Takes by Raegan Moya-Jones, the gritty and successful co-founder of aden + anais. Like many startup arcs, this book reveals many obstacles encountered by founders: necessary startup capital, constant cash constraints, people issues, supply chain inefficiencies, and other frustrations.

More importantly, Raegan gives us a firsthand look at the challenges of creating and building a business in a male-dominated space. Her research in the book and the advice provided in this conversation are inspiring and insightful.

Episode Highlights, Q&A with the Host, and Bookclub Starter Questions: Link