Gaining media attention may not be an ongoing goal for many growing businesses. However, a former TV host and Emmy-award winner in consumer reporting explains that if we can pitch the media effectively, we can sell anything to anyone.

Katrina Cravy is the author of On Air: Insider Secrets to Attract the Media and Get Free Publicity. This easy-to-read book also has far-reaching applications, for presentations, pitches of any type, and YouTube videos.

This fast-paced conversation includes Katrina's impactful H.A.V.E. formula, the power pose, the seven-second rule, killer-filler words, and much more.